{"id":1051,"date":"2021-05-31T19:19:35","date_gmt":"2021-05-31T23:19:35","guid":{"rendered":"https:\/\/bhide.net\/?page_id=1051"},"modified":"2021-05-31T20:07:44","modified_gmt":"2021-06-01T00:07:44","slug":"syllabus-of-course-on-medical-innovation","status":"publish","type":"page","link":"https:\/\/bhide.net\/wordpress_files\/index.php\/syllabus-of-course-on-medical-innovation\/","title":{"rendered":"Syllabus of Course on Medical Innovation"},"content":{"rendered":"\r\n\r\n\r\n<p>The course seeks to encourage and guide innovators in health care and other industries using case-histories of transformational advances, supported by a framework of productive knowledge. After describing these basic \u2018ends and means,\u2019 this syllabus summarizes the required pre-class submissions, final paper, and grading methodology.\u00a0 (A <a href=\"https:\/\/bhide.net\/wordpress_files\/syllabus\/Bhide_LTMA_syllabus_spring_2021.pdf\">downloadable version<\/a> also includes the provisional schedule and assignments)<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Ends and Means.<\/h3>\r\n\r\n\r\n\r\n<p>Popular media routinely tout imminent breakthroughs that often fizzle. Our case histories of treatments and tests that actually revolutionized medical practice in the last quarter of the 20th century, reveal patterns still common in medical innovation today. They show how protracted, <em>multiplayer<\/em> innovations \u2013 not solitary breakthroughs \u2013 typically produce transformational results. Yet venturesome individuals who won\u2019t follow the crowd remains crucial.<\/p>\r\n\r\n\r\n\r\n<p>The case histories present a vast number of facts through engaging stories which make the facts more memorable and easier to recall. Yet the course treats learning new facts mainly as a valuable byproduct. Rather we use the case histories to support innovators in two more subtle ways, namely:<\/p>\r\n\r\n\r\n\r\n<p><em>Developing skills and judgment,<\/em> particularly in recognizing opportunities and anticipating problems, adapting ideas from other domains, evaluating alternatives and so on. Learning by personally doing \u2013 or by personally watching \u2013 is often crucial for developing \u2018skills of the hand,\u2019 such as changing a car tire. But for many \u2018skills of the mind and heart,\u2019 learning from past instances is more practical and feasible. Studying historical wars and battles has long been an important part of training military leaders for example. Moreover, the skills and judgment emphasized go beyond particular techniques (which may become obsolete) and support more than just medical innovations.<\/p>\r\n\r\n\r\n\r\n<p><em>Sharpening goals and aspirations.<\/em> The case histories include stirring stories that showcase the romance of human progress.\u00a0But they do not preach or sugarcoat: they include controversies about the marketing of antidepressants and the overuse of expensive procedures. Great adventures, they remind us, require great risks and difficulties and succeeding in what\u2019s safe and easy \u2013 or just financially rewarding \u2014 is not always uplifting. In the coronary bypass case for example we encounter a German researcher who fails to \u201cmeet the scientific expectations\u201d of his boss, loses his job, switches from surgery to urology, joins the military, and becomes a prisoner of war. Eventually he gets a Nobel prize, but can never secure a professorship because he had not finished his PhD. Another surgeon who performs the first successful bypass is forbidden from doing another. An Argentinian who then does many bypasses at the Cleveland Clinic and comes to be known as the \u2018father\u2019 of the surgery, ends up committing suicide after the institute he starts in his homeland cannot pay its bills.<\/p>\r\n\r\n\r\n\r\n<p>The case histories may therefore discourage some from attempting risky leaps, but they should nevertheless inspire even those with cautious natures. Unlike hagiographies of larger-than-life innovators, the stories have \u2018ensemble\u2019 casts. Stars appear but don\u2019t dominate. Rather the stories show how innovation accommodates a wide range of talents and temperaments. Prudent contributions we will see can make a difference. Therefore, the course should help stimulate your aspirations \u2013 for any kind of accomplishment \u2014 but not past your personal breaking points.<\/p>\r\n\r\n\r\n\r\n<p><!--more--><\/p>\r\n\r\n\r\n\r\n<p>The course\u2019s emphasis on skills, aspirations, and stories reflects my experience of teaching and researching entrepreneurship for more than thirty years. Conversations with former students suggest that the emotional and visceral aspects and stories of startups leave a more profound and lasting impression than the analytical aspects. <a class=\"external\" href=\"https:\/\/store.hbr.org\/product\/road-well-traveled-a-note-on-the-journeys-of-hbs-entrepreneurs\/396277?sku=396277-PDF-ENG\" target=\"_blank\" rel=\"noreferrer noopener\">When I surveyed self-employed graduates of HBS\u2019s MBA program<span class=\"screenreader-only\">\u00a0(Links to an external site.)<\/span><\/a> I asked what they wished they had better learned. Most responses related to skill development (learning to sell, for example) and exposure to the stresses of starting a business.<a href=\"https:\/\/hbs.instructure.com\/courses\/7413\/assignments\/syllabus#_ftn1\" name=\"_ftnref1\">[a]<\/a> \u00a0Similarly, my <a class=\"external\" href=\"https:\/\/www.amazon.com\/Origin-Evolution-New-Businesses\/dp\/0195131444\" target=\"_blank\" rel=\"noreferrer noopener\">research on high-growth companies<span class=\"screenreader-only\">\u00a0(Links to an external site.)<\/span><\/a> suggests that a startup\u2019s success depends more on the founder\u2019s skill and determination than on creative business ideas and models.<a href=\"https:\/\/hbs.instructure.com\/courses\/7413\/assignments\/syllabus#_ftn2\" name=\"_ftnref2\">[b]<\/a><\/p>\r\n\r\n\r\n\r\n<p>That said, we will use a framework I previously developed for a seminar on practical knowledge as a \u201csimple walking stick.\u201d\u00a0 The framework, described in detail in my <span class=\"instructure_file_holder link_holder\"><a class=\"instructure_file_link\" title=\"Note on Productive_Knowledge WP 21-010.pdf\" href=\"https:\/\/hbs.instructure.com\/courses\/7413\/files\/580028\/download?wrap=1\">Note on Productive Knowledge,<\/a><a class=\"file_preview_link\" title=\"Preview the document\" href=\"https:\/\/hbs.instructure.com\/courses\/7413\/files\/580028\/download?wrap=1\" aria-hidden=\"true\"><img decoding=\"async\" src=\"https:\/\/hbs.instructure.com\/images\/preview.png\" alt=\"Preview the document\" \/><\/a><\/span> treats innovation as a multiplayer process undertaken by and for the many, rather than as an elite or exclusive activity. The Note also classifies the common tasks of multiplayer innovation (into categories such as goals setting, evaluation and testing, codification, and communication). Like tags and playlists in a music collection, the categories can help us sharpen, order, and retrieve observations and inferences made from the case histories. The categories should also continue to support your learning and development long after the particulars of this course are forgotten.<\/p>\r\n\r\n\r\n\r\n<p>The analytical framework (like the skill and attitudinal development targeted in this course) is designed to be useful in a wide range of domains. As the readings show, broad based, multiplayer (rather than \u2018star-centric\u2019) advances have become a crucial feature of innovation, as have its common tasks and challenges. Similarly, although the specific case histories we analyze are medical, class discussions will include broader conversations about the general challenges of multi-player innovation. For instance, we may (as time permits) discuss goal setting and problem specification tasks along with the Tamoxifen case history. A few additional readings (see the <a href=\"https:\/\/hbs.instructure.com\/courses\/7413\/assignments\/syllabus#Daily_Assignments\">daily assignments<\/a> section of this syllabus) and a more extensive optional reading list will stimulate these broader discussions.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Pre-class submissions.<\/h3>\r\n\r\n\r\n\r\n<p>The case histories contain specific questions after each section and at the end. Students are required to enter very brief answers (less than ten words) to the questions on an online form by 9 am of the day of each class. I will create power point slides from the submissions which I will use to start the class (instead of the traditional student \u2018opening\u2019) and to continue the class discussion.<\/p>\r\n\r\n\r\n\r\n<p>The submissions require less than an hour of additional work over the course of the term.<\/p>\r\n\r\n\r\n\r\n<p>My experience since 1991 (when I first started requiring such submissions at HBS) suggests that this modest additional effort provides attractive returns, including: 1) Practice in confronting the uncertainties that innovators typically face. 2). Classes with fewer superficial comments because students are better prepared and, more importantly, have a point of view. 3). Broader participation:\u00a0 I can draw in the quieter, well-prepared students with prior knowledge of their perspective on the case. 4) The elimination of anxiety about being asked to open a class.<\/p>\r\n\r\n\r\n\r\n<p>If you do not submit a response, I will assume you have also not prepared the material. However, if you have a technical problem, do not waste too much time trying to submit your response. Just send me an email telling me that you tried but could not; I will take you at your word. Likewise, if you cannot submit because of a personal emergency, please let me know.<\/p>\r\n\r\n\r\n\r\n<p>(As with traditional case courses, the assignments for each class include questions raised by the case histories that will provide the basis for discussions about the broad \u2018takeaways.\u2019)<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Final Paper.<\/h3>\r\n\r\n\r\n\r\n<p>Instead of a final exam, self-selected groups (of up to 3 students) will write papers describing and analyzing the development of a noteworthy (medical or non-medical) advance that has already proven its practical value. Like the final papers written for my entrepreneurship class (see the compilation, <span class=\"instructure_file_holder link_holder\"><a class=\"instructure_file_link\" title=\"Tales from Successful entrepreneurs (complete).pdf\" href=\"https:\/\/hbs.instructure.com\/courses\/7413\/files\/580090\/download?wrap=1\"><em>Tales from Successful Entrepreneurs<\/em><\/a><a class=\"file_preview_link\" title=\"Preview the document\" href=\"https:\/\/hbs.instructure.com\/courses\/7413\/files\/580090\/download?wrap=1\" aria-hidden=\"true\"><img decoding=\"async\" src=\"https:\/\/hbs.instructure.com\/images\/preview.png\" alt=\"Preview the document\" \/><\/a><\/span>) the papers should include: a description of what happened (the \u201cstory\u201d); analysis of specific choices (that reflects what you learned in this); and general reflections and takeaways. (A companion memo describes detailed guidelines, non-negotiable rules, and the criteria I will use to evaluate the papers).<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/hbs.instructure.com\/courses\/7413\/assignments\/syllabus#_ftnref1\" name=\"_ftn1\">[a]<\/a> <a class=\"external\" href=\"https:\/\/store.hbr.org\/product\/road-well-traveled-a-note-on-the-journeys-of-hbs-entrepreneurs\/396277?sku=396277-PDF-ENG\" target=\"_blank\" rel=\"noreferrer noopener\">Bhid\u00e9. 1996. \u201cThe Road Well Traveled: A Note on the Journeys of HBS Entrepreneurs.\u201d HBS Case 396-277<span class=\"screenreader-only\">\u00a0(Links to an external site.)<\/span><\/a>.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/hbs.instructure.com\/courses\/7413\/assignments\/syllabus#_ftnref2\" name=\"_ftn2\">[b]<\/a> <a class=\"external\" href=\"https:\/\/www.amazon.com\/Origin-Evolution-New-Businesses\/dp\/0195131444\" target=\"_blank\" rel=\"noreferrer noopener\">Bhid\u00e9 2000. <em>The Origin and Evolution of New Businesses<\/em>. New York, NY: Oxford University Press, 2000<span class=\"screenreader-only\">\u00a0(Links to an external site.)<\/span><\/a>.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u00a0<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The course seeks to encourage and guide innovators in health care and other industries using case-histories of transformational advances, supported<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-1051","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bhide.net\/wordpress_files\/index.php\/wp-json\/wp\/v2\/pages\/1051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bhide.net\/wordpress_files\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bhide.net\/wordpress_files\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bhide.net\/wordpress_files\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bhide.net\/wordpress_files\/index.php\/wp-json\/wp\/v2\/comments?post=1051"}],"version-history":[{"count":4,"href":"https:\/\/bhide.net\/wordpress_files\/index.php\/wp-json\/wp\/v2\/pages\/1051\/revisions"}],"predecessor-version":[{"id":3060,"href":"https:\/\/bhide.net\/wordpress_files\/index.php\/wp-json\/wp\/v2\/pages\/1051\/revisions\/3060"}],"wp:attachment":[{"href":"https:\/\/bhide.net\/wordpress_files\/index.php\/wp-json\/wp\/v2\/media?parent=1051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}