{"id":3264,"date":"2025-02-08T11:59:52","date_gmt":"2025-02-08T16:59:52","guid":{"rendered":"https:\/\/bhide.net\/wordpress_files\/?p=3264"},"modified":"2025-02-08T19:41:33","modified_gmt":"2025-02-09T00:41:33","slug":"interview-with-martin-reeves","status":"publish","type":"post","link":"https:\/\/bhide.net\/wordpress_files\/index.php\/interview-with-martin-reeves\/","title":{"rendered":"Interview with Martin Reeves"},"content":{"rendered":"\r\n<div id=\"page\" class=\"hfeed site\"><header id=\"masthead\">\r\n<div class=\"elementor elementor-135\" data-elementor-type=\"wp-post\" data-elementor-id=\"135\" data-elementor-post-type=\"elementor-hf\">\r\n<section id=\"gt_head_form\" class=\"elementor-section elementor-top-section elementor-element elementor-element-be1fd54 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"be1fd54\" data-element_type=\"section\">\r\n<div class=\"elementor-container elementor-column-gap-default\">\r\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5da8d64\" data-id=\"5da8d64\" data-element_type=\"column\">\r\n<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n<div class=\"elementor-element elementor-element-5018719 elementor-widget elementor-widget-global elementor-global-3176 elementor-widget-shortcode\" data-id=\"5018719\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\r\n<div class=\"elementor-widget-container\">\r\n<div class=\"elementor-shortcode\">\r\n<div class=\"asp_w_container asp_w_container_3 asp_w_container_3_1\" data-id=\"3\">\r\n<div id=\"__original__ajaxsearchprobsettings3_1\" class=\"asp_w asp_ss asp_ss_3 asp_sb asp_sb_3 asp_sb_3_1 asp_sb wpdreams_asp_sc wpdreams_asp_sc-3 ajaxsearchpro searchsettings\" data-id=\"3\" data-instance=\"1\"><form class=\"asp-fss-flex\" autocomplete=\"off\" name=\"options\" aria-label=\"Search settings form\"><input name=\"current_page_id\" type=\"hidden\" value=\"15074\" \/><input name=\"qtranslate_lang\" type=\"hidden\" value=\"0\" \/><input name=\"filters_changed\" type=\"hidden\" value=\"0\" \/><input name=\"filters_initial\" type=\"hidden\" value=\"1\" \/><\/form><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n<\/div>\r\n<\/header>\r\n<div class=\"elementor elementor-693 elementor-location-single post-15074 post type-post status-publish format-standard has-post-thumbnail hentry category-podcast tag-strategy tag-navigating-uncertainty themes-resilience-navigating-uncertainty themes-strategy podcast-category-thinkers-ideas-podcast research-group-strategy-lab\" data-elementor-type=\"single-post\" data-elementor-id=\"693\" data-elementor-post-type=\"elementor_library\">\r\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60176403 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"60176403\" data-element_type=\"section\">\r\n<div class=\"elementor-container elementor-column-gap-default\">\r\n<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7f593b7f\" data-id=\"7f593b7f\" data-element_type=\"column\">\r\n<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n<div class=\"elementor-element elementor-element-f401f52 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"f401f52\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\r\n<div class=\"elementor-widget-container\">\r\n<p><span class=\"break-words\r\n          tvm-parent-container\"><span dir=\"ltr\"><em>When I was in Business school, oh an eternity ago, BCG was the tough, brainy, analytical outfit. McKinsey, the suave, gentleman&#8217;s club. (Don&#8217;t ask how I ended up where I did.) <\/em><br \/><em>So it was with some nervousness that I did this podcast. <\/em><br \/><em>Expectedly, <a id=\"ember2898\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/martin-reeves\/\">Martin Reeves<\/a> was a razor sharp, well-prepared, interlocutor.<\/em><br \/><\/span><\/span><\/p>\r\n<hr \/>\r\n<h2 class=\"elementor-heading-title elementor-size-default\">Uncertainty and Enterprise with Amar Bhid\u00e9<\/h2>\r\n<\/div>\r\n<\/div>\r\n<div class=\"elementor-element elementor-element-7755be94 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"7755be94\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\r\n<div class=\"elementor-widget-container\">&#8220;Uncertainty is a part of life. We would not want to go to see a movie where we knew the ending. Similarly, entrepreneurs [are] impelled to proceed with their venture because they may not know where it is going.&#8221;<\/div>\r\n<\/div>\r\n<div class=\"elementor-element elementor-element-27ae63a9 elementor-widget__width-auto green_bar elementor-widget elementor-widget-shortcode\" data-id=\"27ae63a9\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\r\n<div class=\"elementor-widget-container\">\r\n<div class=\"elementor-shortcode\">\r\n<div class=\"gt_podcast_links_dtl\"><a href=\"https:\/\/open.spotify.com\/episode\/1HupnsCRFkdpgxz9k5TcGU?si=__ghTsvAS6emQ2Nb8Qd6qA\" target=\"_blank\" rel=\"noopener\"><noscript><img decoding=\"async\" src=\"https:\/\/bcghendersoninstitute.com\/wp-content\/themes\/hello-elementor\/assets\/images\/spotify.svg\"\/><\/noscript><\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"elementor-element elementor-element-fc0d24a elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-grid-4 pds_ico elementor-share-buttons--shape-square elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"fc0d24a\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\r\n<div class=\"elementor-widget-container\">\r\n<div class=\"elementor-grid\">\r\n<div class=\"elementor-grid-item\">\r\n<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" role=\"button\" aria-label=\"Share on twitter\">\u00a0<\/div>\r\n<\/div>\r\n<div class=\"elementor-grid-item\">\r\n<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" role=\"button\" aria-label=\"Share on linkedin\">\u00a0<\/div>\r\n<\/div>\r\n<div class=\"elementor-grid-item\">\r\n<div class=\"elementor-share-btn elementor-share-btn_email\" tabindex=\"0\" role=\"button\" aria-label=\"Share on email\">\u00a0<\/div>\r\n<\/div>\r\n<div class=\"elementor-grid-item\">\r\n<div class=\"elementor-share-btn elementor-share-btn_print\" tabindex=\"0\" role=\"button\" aria-label=\"Share on print\">\u00a0<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9c3cce gt_1056_row elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"f9c3cce\" data-element_type=\"section\">\r\n<div class=\"elementor-container elementor-column-gap-default\">\r\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edb7f1c\" data-id=\"edb7f1c\" data-element_type=\"column\">\r\n<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n<div class=\"elementor-element elementor-element-5939829 elementor-widget elementor-widget-theme-post-content\" data-id=\"5939829\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\r\n<div class=\"elementor-widget-container\">\r\n<p style=\"font-weight: 400;\">In <a href=\"https:\/\/www.amazon.com\/Uncertainty-Enterprise-Venturing-Beyond-Known\/dp\/0197688357\"><em>Uncertainty and Enterprise: Venturing Beyond the Known<\/em><\/a>, <a href=\"https:\/\/bhide.net\/wordpress_files\/\">Amar Bhid\u00e9<\/a> revisits and modernizes the concept of Knightian uncertainty. Introduced more than 100 years ago, the concept offers great potential for better understanding corporate decision-making.<\/p>\r\n<p style=\"font-weight: 400;\">A renowned expert on innovation, entrepreneurship, and finance, Bhid\u00e9 is a professor of Health Policy at the Mailman School of Public Health at Columbia University, as well as a professor emeritus of Business at the Fletcher School of Law and Diplomacy, Tufts University.<\/p>\r\n<p style=\"font-weight: 400;\">In his conversation with Martin Reeves, chairman of the BCG Henderson Institute, Bhid\u00e9 discusses the important distinction between repeated and unique events, the relationship between uncertainty and imagination, how corporations can use persuasive narratives and social routes to navigate the future, and whether AI will help or hinder these practices.<\/p>\r\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;\"><iframe class=\"lazyload\" style=\"width: 100%; height: 200px;\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" data-src=\"https:\/\/player.captivate.fm\/episode\/d63cdda6-9d0c-42f1-b36e-ffd1e5625d46\/\" data-load-mode=\"1\"><\/iframe><\/div>\r\n<p><strong>Key topics discussed:<\/strong><\/p>\r\n<p>[01:16] The definition of uncertainty<br \/>[04:49] The relation between uncertainty and imagination<br \/>[09:32] The power of corporate routines<br \/>[15:57] The changing nature of uncertainty<br \/>[17:25] How AI impacts uncertainty<br \/>[21:02] Corporate implications<br \/>[22:38] Implications for business education<\/p>\r\n<p><strong>Additional inspirations from Amar Bhid\u00e9:<\/strong><\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/www.amazon.com\/Call-Judgment-Sensible-Finance-Dynamic\/dp\/0199756074\"><em>A Call for Judgment: Sensible Finance for a Dynamic Economy<\/em><\/a> (Oxford University Press, 2010)<\/li>\r\n<li><a href=\"https:\/\/www.amazon.com\/Venturesome-Economy-Innovation-Prosperity-Entrepreneurship\/dp\/0691135177\"><em>The Venturesome Economy: How Innovation Sustains Prosperity in a More Connected World<\/em><\/a> (Princeton University Press, 2008)<\/li>\r\n<li><em><a href=\"https:\/\/www.amazon.com\/Origin-Evolution-Businesses-Bhide-2000-01-01\/dp\/B01K2RY11O\">The Origin and Evolution of New Businesses<\/a><\/em> (Oxford University Press, 2000)<\/li>\r\n<li><a href=\"https:\/\/www.youtube.com\/live\/X9V2ztCcqhE?t=550s\">Flourishing in an Uncertain World: How Entrepreneurs Overcome Doubts and Disagreements<\/a> (The Kansas City Public Library Lecture, 2025)<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n<\/div>\r\n<\/div>\r\n<!-- #page -->\r\n<div id=\"um_upload_single\" style=\"display: none;\">\u00a0<\/div>\r\n<div id=\"um_view_photo\" style=\"display: none;\"><i class=\"um-faicon-times\"><\/i>\r\n<div class=\"um-modal-body photo\">\r\n<div 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1.2 1.2v61.5c0 1.1-1.3 1.7-2.2 1l-19.2-17a18 18 0 0 1-11 3.4 18.1 18.1 0 1 1 18.2-14.8c-.1.4-.5.7-.9.6-.1 0-.3 0-.4-.2l-3.8-3.4c-.4-.3-.6-.8-.7-1.4a12 12 0 1 0-2.4 8.3c.4-.4 1-.5 1.6-.2l14.7 13.1v-46H323a26 26 0 1 0 10 49.7c.8-.4 1.6-.2 2.3.3l3 2.7c.3.2.3.7 0 1l-.2.2a32 32 0 0 1-47.2-28.6z\"><\/path><\/svg>\r\n\t\t\t<\/a>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/script> <script type=\"text\/html\" id=\"tmpl-autocomplete-empty\">\r\n\t<div class=\"autocomplete-empty\">\r\n\t\tNo results matched your query \t\t<span class=\"empty-query\">\"{{ data.query }}\"<\/span>\r\n\t<\/div>\r\n<\/script> <script type=\"text\/javascript\">\r\n\twindow.addEventListener('load', function () {\r\n\r\n\t\t\/* Initialize Algolia client *\/\r\n\t\tvar client = algoliasearch( algolia.application_id, algolia.search_api_key );\r\n\r\n\t\t\/**\r\n\t\t * Algolia hits source method.\r\n\t\t *\r\n\t\t * This method defines a custom source to use with autocomplete.js.\r\n\t\t *\r\n\t\t * @param object $index Algolia index object.\r\n\t\t * @param object $params Options object to use in search.\r\n\t\t *\/\r\n\t\tvar algoliaHitsSource = function( index, params ) {\r\n\t\t\treturn function( query, callback ) {\r\n\t\t\t\tindex\r\n\t\t\t\t\t.search( query, params )\r\n\t\t\t\t\t.then( function( response ) {\r\n\t\t\t\t\t\tcallback( response.hits, response );\r\n\t\t\t\t\t})\r\n\t\t\t\t\t.catch( function( error ) {\r\n\t\t\t\t\t\tcallback( [] );\r\n\t\t\t\t\t});\r\n\t\t\t}\r\n\t\t}\r\n\r\n\t\t\/* Setup autocomplete.js sources *\/\r\n\t\tvar sources = [];\r\n\t\talgolia.autocomplete.sources.forEach( function( config, i ) {\r\n\t\t\tvar suggestion_template = wp.template( config[ 'tmpl_suggestion' ] );\r\n\t\t\tsources.push( {\r\n\t\t\t\tsource: algoliaHitsSource( client.initIndex( config[ 'index_name' ] ), {\r\n\t\t\t\t\thitsPerPage: config[ 'max_suggestions' ],\r\n\t\t\t\t\tattributesToSnippet: [\r\n\t\t\t\t\t\t'content:10'\r\n\t\t\t\t\t],\r\n\t\t\t\t\thighlightPreTag: '__ais-highlight__',\r\n\t\t\t\t\thighlightPostTag: '__\/ais-highlight__'\r\n\t\t\t\t} ),\r\n\t\t\t\ttemplates: {\r\n\t\t\t\t\theader: function () {\r\n\t\t\t\t\t\treturn wp.template( 'autocomplete-header' )( {\r\n\t\t\t\t\t\t\tlabel: _.escape( config[ 'label' ] )\r\n\t\t\t\t\t\t} );\r\n\t\t\t\t\t},\r\n\t\t\t\t\tsuggestion: function ( hit ) {\r\n\t\t\t\t\t\tif ( hit.escaped === true ) {\r\n\t\t\t\t\t\t\treturn suggestion_template( hit );\r\n\t\t\t\t\t\t}\r\n\t\t\t\t\t\thit.escaped = true;\r\n\r\n\t\t\t\t\t\tfor ( var key in hit._highlightResult ) {\r\n\t\t\t\t\t\t\t\/* We do not deal with arrays. *\/\r\n\t\t\t\t\t\t\tif ( typeof hit._highlightResult[ key ].value !== 'string' ) {\r\n\t\t\t\t\t\t\t\tcontinue;\r\n\t\t\t\t\t\t\t}\r\n\t\t\t\t\t\t\thit._highlightResult[ key ].value = _.escape( hit._highlightResult[ key ].value );\r\n\t\t\t\t\t\t\thit._highlightResult[ key ].value = hit._highlightResult[ key ].value.replace( \/__ais-highlight__\/g, '<em>' ).replace( \/__\\\/ais-highlight__\/g, '<\/em>' );\r\n\t\t\t\t\t\t}\r\n\r\n\t\t\t\t\t\tfor ( var key in hit._snippetResult ) {\r\n\t\t\t\t\t\t\t\/* We do not deal with arrays. *\/\r\n\t\t\t\t\t\t\tif ( typeof hit._snippetResult[ key ].value !== 'string' ) {\r\n\t\t\t\t\t\t\t\tcontinue;\r\n\t\t\t\t\t\t\t}\r\n\r\n\t\t\t\t\t\t\thit._snippetResult[ key ].value = _.escape( hit._snippetResult[ key ].value );\r\n\t\t\t\t\t\t\thit._snippetResult[ key ].value = hit._snippetResult[ key ].value.replace( \/__ais-highlight__\/g, '<em>' ).replace( \/__\\\/ais-highlight__\/g, '<\/em>' );\r\n\t\t\t\t\t\t}\r\n\r\n\t\t\t\t\t\treturn suggestion_template( hit );\r\n\t\t\t\t\t}\r\n\t\t\t\t}\r\n\t\t\t} );\r\n\r\n\t\t} );\r\n\r\n\t\t\/* Setup dropdown menus *\/\r\n\t\tdocument.querySelectorAll( algolia.autocomplete.input_selector ).forEach( function( element ) {\r\n\r\n\t\t\tvar config = {\r\n\t\t\t\tdebug: algolia.debug,\r\n\t\t\t\thint: false,\r\n\t\t\t\topenOnFocus: true,\r\n\t\t\t\tappendTo: 'body',\r\n\t\t\t\ttemplates: {\r\n\t\t\t\t\tempty: wp.template( 'autocomplete-empty' )\r\n\t\t\t\t}\r\n\t\t\t};\r\n\r\n\t\t\tif ( algolia.powered_by_enabled ) {\r\n\t\t\t\tconfig.templates.footer = wp.template( 'autocomplete-footer' );\r\n\t\t\t}\r\n\r\n\t\t\t\/* Instantiate autocomplete.js *\/\r\n\t\t\tvar autocomplete = algoliaAutocomplete( element, config, sources )\r\n\t\t\t\t.on( 'autocomplete:selected', function ( e, suggestion ) {\r\n\t\t\t\t\t\/* Redirect the user when we detect a suggestion selection. *\/\r\n\t\t\t\t\twindow.location.href = suggestion.permalink ?? suggestion.posts_url; \/\/ Users use the `posts_url` property instead of `permalink`.\r\n\t\t\t\t} );\r\n\r\n\t\t\t\/* Force the dropdown to be re-drawn on scroll to handle fixed containers. *\/\r\n\t\t\twindow.addEventListener( 'scroll', function() {\r\n\t\t\t\tif ( autocomplete.autocomplete.getWrapper().style.display === \"block\" ) {\r\n\t\t\t\t\tautocomplete.autocomplete.close();\r\n\t\t\t\t\tautocomplete.autocomplete.open();\r\n\t\t\t\t}\r\n\t\t\t} );\r\n\t\t} );\r\n\r\n\t\tvar algoliaPoweredLink = document.querySelector( '.algolia-powered-by-link' );\r\n\t\tif ( algoliaPoweredLink ) {\r\n\t\t\talgoliaPoweredLink.addEventListener( 'click', function( e ) {\r\n\t\t\t\te.preventDefault();\r\n\t\t\t\twindow.location = \"https:\/\/www.algolia.com\/?utm_source=WordPress&utm_medium=extension&utm_content=\" + window.location.hostname + \"&utm_campaign=poweredby\";\r\n\t\t\t} );\r\n\t\t}\r\n\t});\r\n<\/script><\/p>\r\n<div class=\"wt-cli-cookie-bar-container\" data-nosnippet=\"true\"><!--googleoff: all--><!--googleon: all--><\/div>\r\n<p><script type=\"text\/javascript\">\r\n\t\t\/* <![CDATA[ *\/\r\n\t\t\tcli_cookiebar_settings='{\"animate_speed_hide\":\"500\",\"animate_speed_show\":\"500\",\"background\":\"#FFF\",\"border\":\"#b1a6a6c2\",\"border_on\":false,\"button_1_button_colour\":\"#343434\",\"button_1_button_hover\":\"#2a2a2a\",\"button_1_link_colour\":\"#fff\",\"button_1_as_button\":true,\"button_1_new_win\":false,\"button_2_button_colour\":\"#333\",\"button_2_button_hover\":\"#292929\",\"button_2_link_colour\":\"#444\",\"button_2_as_button\":false,\"button_2_hidebar\":false,\"button_2_nofollow\":false,\"button_3_button_colour\":\"#343434\",\"button_3_button_hover\":\"#2a2a2a\",\"button_3_link_colour\":\"#ffffff\",\"button_3_as_button\":true,\"button_3_new_win\":false,\"button_4_button_colour\":\"#343434\",\"button_4_button_hover\":\"#2a2a2a\",\"button_4_link_colour\":\"#ffffff\",\"button_4_as_button\":true,\"button_7_button_colour\":\"#007c5d\",\"button_7_button_hover\":\"#00634a\",\"button_7_link_colour\":\"#fff\",\"button_7_as_button\":true,\"button_7_new_win\":false,\"font_family\":\"inherit\",\"header_fix\":false,\"notify_animate_hide\":true,\"notify_animate_show\":false,\"notify_div_id\":\"#cookie-law-info-bar\",\"notify_position_horizontal\":\"right\",\"notify_position_vertical\":\"bottom\",\"scroll_close\":false,\"scroll_close_reload\":false,\"accept_close_reload\":false,\"reject_close_reload\":false,\"showagain_tab\":false,\"showagain_background\":\"#fff\",\"showagain_border\":\"#000\",\"showagain_div_id\":\"#cookie-law-info-again\",\"showagain_x_position\":\"100px\",\"text\":\"#343434\",\"show_once_yn\":false,\"show_once\":\"10000\",\"logging_on\":false,\"as_popup\":false,\"popup_overlay\":true,\"bar_heading_text\":\"\",\"cookie_bar_as\":\"banner\",\"cookie_setting_popup\":true,\"accept_all\":true,\"js_script_blocker\":false,\"popup_showagain_position\":\"bottom-right\",\"widget_position\":\"left\",\"button_1_style\":[],\"button_2_style\":[],\"button_3_style\":[],\"button_4_style\":[[\"margin\",\"0px 5px 0px 0px\"]],\"button_5_style\":[],\"button_7_style\":[],\"accept_close_page_navigation\":false}';\r\n\t\t\/* ]]> *\/\r\n\t\t<\/script> <script type=\"text\/javascript\" id=\"ajax_load_more_vars\">var ajax_load_more_vars = {\"id\":\"ajax-load-more\",\"script\":\"ajax_load_more_vars\"}<\/script><script type=\"text\/javascript\">\r\n\t\t\/* MonsterInsights Scroll Tracking *\/\r\n\t\tif ( typeof(jQuery) !== 'undefined' ) {\r\n\t\tjQuery( document ).ready(function(){\r\n\t\tfunction monsterinsights_scroll_tracking_load() {\r\n\t\tif ( ( typeof(__gaTracker) !== 'undefined' && __gaTracker && __gaTracker.hasOwnProperty( \"loaded\" ) && __gaTracker.loaded == true ) || ( typeof(__gtagTracker) !== 'undefined' && __gtagTracker ) ) {\r\n\t\t(function(factory) {\r\n\t\tfactory(jQuery);\r\n\t\t}(function($) {\r\n\r\n\t\t\/* Scroll Depth *\/\r\n\t\t\"use strict\";\r\n\t\tvar defaults = {\r\n\t\tpercentage: true\r\n\t\t};\r\n\r\n\t\tvar $window = $(window),\r\n\t\tcache = [],\r\n\t\tscrollEventBound = false,\r\n\t\tlastPixelDepth = 0;\r\n\r\n\t\t\/*\r\n\t\t* Plugin\r\n\t\t*\/\r\n\r\n\t\t$.scrollDepth = function(options) {\r\n\r\n\t\tvar startTime = +new Date();\r\n\r\n\t\toptions = $.extend({}, defaults, options);\r\n\r\n\t\t\/*\r\n\t\t* Functions\r\n\t\t*\/\r\n\r\n\t\tfunction sendEvent(action, label, scrollDistance, timing) {\r\n\t\tif ( 'undefined' === typeof MonsterInsightsObject || 'undefined' === typeof MonsterInsightsObject.sendEvent ) {\r\n\t\treturn;\r\n\t\t}\r\n\t\t\tvar paramName = action.toLowerCase();\r\n\tvar fieldsArray = {\r\n\tsend_to: 'G-0MLY7QL7BC',\r\n\tnon_interaction: true\r\n\t};\r\n\tfieldsArray[paramName] = label;\r\n\r\n\tif (arguments.length > 3) {\r\n\tfieldsArray.scroll_timing = timing\r\n\tMonsterInsightsObject.sendEvent('event', 'scroll_depth', fieldsArray);\r\n\t} else {\r\n\tMonsterInsightsObject.sendEvent('event', 'scroll_depth', fieldsArray);\r\n\t}\r\n\t\t\t}\r\n\r\n\t\tfunction calculateMarks(docHeight) 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[];\r\n\t\tlastPixelDepth = 0;\r\n\t\t$window.off('scroll.scrollDepth');\r\n\t\tbindScrollDepth();\r\n\t\t};\r\n\r\n\t\t\/* Add DOM elements to be tracked *\/\r\n\t\t$.scrollDepth.addElements = function(elems) {\r\n\r\n\t\tif (typeof elems == \"undefined\" || !$.isArray(elems)) {\r\n\t\treturn;\r\n\t\t}\r\n\r\n\t\t$.merge(options.elements, elems);\r\n\r\n\t\t\/* If scroll event has been unbound from window, rebind *\/\r\n\t\tif (!scrollEventBound) {\r\n\t\tbindScrollDepth();\r\n\t\t}\r\n\r\n\t\t};\r\n\r\n\t\t\/* Remove DOM elements currently tracked *\/\r\n\t\t$.scrollDepth.removeElements = function(elems) {\r\n\r\n\t\tif (typeof elems == \"undefined\" || !$.isArray(elems)) {\r\n\t\treturn;\r\n\t\t}\r\n\r\n\t\t$.each(elems, function(index, elem) {\r\n\r\n\t\tvar inElementsArray = $.inArray(elem, options.elements);\r\n\t\tvar inCacheArray = $.inArray(elem, cache);\r\n\r\n\t\tif (inElementsArray != -1) {\r\n\t\toptions.elements.splice(inElementsArray, 1);\r\n\t\t}\r\n\r\n\t\tif (inCacheArray != -1) {\r\n\t\tcache.splice(inCacheArray, 1);\r\n\t\t}\r\n\r\n\t\t});\r\n\r\n\t\t};\r\n\r\n\t\t\/*\r\n\t\t* Throttle function borrowed from:\r\n\t\t* Underscore.js 1.5.2\r\n\t\t* http:\/\/underscorejs.org\r\n\t\t* (c) 2009-2013 Jeremy Ashkenas, DocumentCloud and Investigative Reporters & Editors\r\n\t\t* Underscore may be freely distributed under the MIT license.\r\n\t\t*\/\r\n\r\n\t\tfunction throttle(func, wait) {\r\n\t\tvar context, args, result;\r\n\t\tvar timeout = null;\r\n\t\tvar previous = 0;\r\n\t\tvar later = function() {\r\n\t\tprevious = new Date;\r\n\t\ttimeout = null;\r\n\t\tresult = func.apply(context, args);\r\n\t\t};\r\n\t\treturn function() {\r\n\t\tvar now = new Date;\r\n\t\tif (!previous) previous = now;\r\n\t\tvar remaining = wait - (now - previous);\r\n\t\tcontext = this;\r\n\t\targs = arguments;\r\n\t\tif (remaining <= 0) {\r\n\t\tclearTimeout(timeout);\r\n\t\ttimeout = null;\r\n\t\tprevious = now;\r\n\t\tresult = func.apply(context, args);\r\n\t\t} else if (!timeout) {\r\n\t\ttimeout = setTimeout(later, remaining);\r\n\t\t}\r\n\t\treturn result;\r\n\t\t};\r\n\t\t}\r\n\r\n\t\t\/*\r\n\t\t* Scroll Event\r\n\t\t*\/\r\n\r\n\t\tfunction bindScrollDepth() {\r\n\r\n\t\tscrollEventBound = true;\r\n\r\n\t\t$window.on('scroll.scrollDepth', throttle(function() {\r\n\t\t\/*\r\n\t\t* We calculate document and window height on each scroll event to\r\n\t\t* account for dynamic DOM changes.\r\n\t\t*\/\r\n\r\n\t\tvar docHeight = $(document).height(),\r\n\t\twinHeight = window.innerHeight ? window.innerHeight : $window.height(),\r\n\t\tscrollDistance = $window.scrollTop() + winHeight,\r\n\r\n\t\t\/* Recalculate percentage marks *\/\r\n\t\tmarks = calculateMarks(docHeight),\r\n\r\n\t\t\/* Timing *\/\r\n\t\ttiming = +new Date - startTime;\r\n\r\n\t\tcheckMarks(marks, scrollDistance, timing);\r\n\t\t}, 500));\r\n\r\n\t\t}\r\n\r\n\t\tinit();\r\n\t\t};\r\n\r\n\t\t\/* UMD export *\/\r\n\t\treturn 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